Founded by Luzi Matzig, today’s Chairman and co-founded by Asian Trails’ CEO, Laurent Kuenzle, Asian Trails commenced its operations on 9 September 1999, a prestigious date according to the Buddhist calendar. From our humble beginnings, the vision of blazing new paths in travel has been one of the main cornerstones in our daily operations. 

Asian Trails management is headed up by Mr Luzi Matzig, Mr Laurent Kuenzle, CEO, and Mr Marcel Grifoll, CFO. 

Over the years, Asian Trails successfully maintained a business formula that can respond to the needs of our clientele using the best of local creative talent under the guidance of passionate, hands-on directors and managers. We believe that our entrepreneurial personnel are the heart of this tremendous success, the DNA of Asian Trails, since its inception.

With over 30 own-operated and managed sub branches in Asia’s main travel hubs, Asian Trails’ ever-expanding network guarantees a continuous level of customer service, wherever you are!

With our solid reputation for delivering exceeding expectations service levels in the ever-changing world of requirements, Asian Trails’ regional presence has been an advantage for handling complex proposals with a single point of contact. This success formula has fanned out to increasing demand for discerned program ideas, from the culinary to the cultural, outside the perfect execution of groups in one of its stand-alone, own-operated destinations.

For meetings and incentives, there is simply no better contact; our services include incentive travel products and a range of ideas including anything from the culinary to the cultural, and seamlessly intertwine this with the country’s values and beauty with (y)our customers’ wishes. 

To date, we have managed a client list that includes respected corporations from around the world. We pride ourselves on adding creative touches to our event management services that offer inspiration and long-term benefits to our customers.