Our Story

Connecting Destinations & People Since 2014

Pearl Representation was built on a simple belief: exceptional destinations and hospitality brands deserve exceptional representation.

Over the past 12 years, Pearl has evolved from a specialist DMC representation company into a trusted UK-based sales, marketing and business development partner for leading destination management companies and hotel brands worldwide.

Today, with offices in both the United Kingdom and Mauritius, Pearl Representation continues to connect global travel suppliers with the UK market through expertise, relationships and a passion for delivering results.

A Journey of Growth

Our Milestones

2014

2014

Where It All Began

Pearl Representation was founded by Rakesh Joomuck after many successful years in aviation and tourism. His vision was simple: to help international Destination Management Companies grow their presence in the UK through strategic sales, marketing and business development. Starting in the MICE sector, Pearl quickly expanded into leisure and luxury travel, building strong relationships with tour operators, travel designers and agents across the UK.

Rakesh Joomuck - The Beginning
2021

2016-2021

Building a Global Network

As demand grew, so did our portfolio. Pearl expanded to represent carefully selected DMCs across Europe, Africa, Asia, the Americas and the Middle East. During this period, Matthew Walker joined as Commercial Director, helping strengthen our commercial strategy and accelerate growth. Together, they built a reputation for trusted partnerships, personalised service and measurable results.

Event Meetings and Expansion
2022

2022

Pearl Global Collection Launches

To meet growing demand for hotel representation, we launched Pearl Global Collection, representing exceptional hotels, resorts and hospitality brands. Alongside our established Pearl DMC Collection, this created a unique portfolio that connects the UK's travel industry with outstanding destinations and world-class accommodation.

The Standard Aerial
2023

2023

Expanding to Mauritius

Opening our Mauritius office marked an exciting new chapter, bringing us closer to our partners across the Indian Ocean and strengthening our international presence. For founder Rakesh Joomuck, a proud Mauritian, it was also a personal milestone. An opportunity to support the destination and the local talents that inspired his passion for tourism.

Mauritius Office Team
2024

2024

Celebrating 10 Years

In 2024, we proudly celebrated our tenth anniversary with clients, partners and friends from across the travel industry. What began as a specialist MICE representation company has grown into a respected international business representing leading DMCs, unique hotels and hospitality brands worldwide.

Rakesh Joomuck at Event
2025

2025

Strengthening Our Presence

Rakesh Joomuck and Matthew Walker became shareholders in Emotions DMC in Mauritius, reinforcing Pearl's long-term commitment to the destination. This strategic partnership strengthens collaboration, enhances destination expertise and creates even greater and strategic opportunities for our partners and clients.

Mauritius Destination
2026

2026

Looking Ahead

Today, Pearl Representation continues to grow its global portfolio while remaining true to the values it was founded on—integrity, expertise and lasting relationships. At the heart of our success is a first-class team of experienced industry professionals, each bringing specialist expertise across the leisure, luxury, MICE and corporate travel sectors. Together, we work as an extension of our partners' businesses, providing strategic sales, marketing and business development support that delivers meaningful results. With an experienced team and a passion for delivering results, we continue to connect exceptional destinations and hospitality brands with the UK's leading travel buyers. The journey continues.

Future Focused Trade Shows
Two Collections. One Vision.

Pearl Today

Pearl DMC Collection

Connecting event planners, travel professionals and buyers with trusted destination management companies worldwide.

  • MICE
  • Incentives
  • Events
  • Leisure FIT
  • Group Travel
Pearl Global Collection

Representing hotels and hospitality brands seeking to grow their presence within the UK market.

  • Hotels
  • Resorts
  • Boutique Properties
  • Hospitality Brands

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Years of Expertise

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International Offices

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Countries Represented

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Buyer Relationships

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Hotels Represented

Rakesh Joomuck
When I founded Pearl Representation in 2014, my goal was simple: to create meaningful partnerships and help exceptional destinations and hospitality brands succeed in the UK market. Twelve years later, that vision remains unchanged. Our success has always been built on relationships, trust and a genuine passion for our industry.

Rakesh Joomuck

Founder & CEO