Unique And Totally Mystifying
Unique And Totally Mystifying
Unique And Totally Mystifying
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China’s immense size as the fourth largest country in the world offers gigantic MICE opportunities because of its huge diversity. The nation’s rapid development as a global economic super power has also boosted this immense potential. A 21st century infrastructure for meetings and events is in place, including an extensive network of modern airports, cutting-edge convention centres and world-class hotels and resorts. Beijing offers ancient monuments such as the Forbidden City and close proximity to the Great Wall. Shanghai has the iconic European-influenced waterfront of the Bund, which contrasts with its futuristic skyline. The Terracotta Warriors on the outskirts of Xian are a global icon for any event. Guilin has some of the most spectacular karst scenery in the world. Lhasa situated in a mountain-fringed valley at an elevation of 3,500 metres will take delegates to the ‘place of the gods.’ This spectacular diversity guarantees unforgettable MICE experiences.

As a growing economic power in the world, China has successfully played host to some of the world’s largest events and conferences. Its efficient service delivery at such events are made possible with the country’s modern conveniences and state-of-the-state infrastructure – high-speed rail, sweeping highways and modern airports – which incentive organisers require for memorable trips for their clients. Our China DMC can support you to create the perfect meeting and incentive. Add in the wide variety of tourist attractions and the varying climate in different parts of the country, China can proudly claim to be a ‘dream incentive destination’.

DMC Profile

Founded by Luzi Matzig, today’s Chairman and co-founded by Asian Trails’ CEO, Laurent Kuenzle, Asian Trails commenced its operations on 9 September 1999, a prestigious date according to the Buddhist calendar. From our humble beginnings, the vision of blazing new paths in travel has been one of the main cornerstones in our daily operations. 

Asian Trails management is headed up by Mr Luzi MatzigMr Laurent Kuenzle, CEO, and Mr Marcel Grifoll, CFO. 

Over the years, Asian Trails successfully maintained a business formula that can respond to the needs of our clientele using the best of local creative talent under the guidance of passionate, hands-on directors and managers. We believe that our entrepreneurial personnel are the heart of this tremendous success, the DNA of Asian Trails, since its inception.

With over 30 own-operated and managed sub branches in Asia’s main travel hubs, Asian Trails’ ever-expanding network guarantees a continuous level of customer service, wherever you are!

With our solid reputation for delivering exceeding expectations service levels in the ever-changing world of requirements, Asian Trails’ regional presence has been an advantage for handling complex proposals with a single point of contact. This success formula has fanned out to increasing demand for discerned program ideas, from the culinary to the cultural, outside the perfect execution of groups in one of its stand-alone, own-operated destinations.

For meetings and incentives, there is simply no better contact; our services include incentive travel products and a range of ideas including anything from the culinary to the cultural, and seamlessly intertwine this with the country’s values and beauty with (y)our customers’ wishes. 

To date, we have managed a client list that includes respected corporations from around the world. We pride ourselves on adding creative touches to our event management services that offer inspiration and long-term benefits to our customers.



Asian Trails is a fully-fledged member of PATA and proud Travelife Partner. In Thailand, Asian Trails is an IATA-licensed ticketing agency.


The TTG Travel Awards recognizes the best of Asia Pacific’s travel industry since 1989. Organized by one of the leading travel publications in East and South East Asia, the winners of this prestigious award have gained the trust and confidence from the travel industry in setting an example in exceeding expectations. Asian Trails is extremely proud to have won numerous awards in various categories throughout its existence.

Best Travel Agency – Thailand: 2002 | 2006 | 2014 | 2015 | 2016 | 2018

Best Travel Agency – Indo China: 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2017


One of the most trusted names in the regional travel industry, the Travel Weekly Awards winners are chosen by its readers. Cited as ‘The Travel Industry’s Trusted Voice’, the readers of the Travel Weekly are recognized names in the world of tourism and travel, alongside those wanting to stay abreast of the latest business-2-business developments in our thriving industry. From research to news that enriches, Asian Trails now is gazetted in their list of award recipients.

Best Travel Agency – Thailand: 2007 | 2008


Internationally seen as the Oscars of the tourism, aviation and hospitality industry, the annual World Travel Awards set the benchmark to which quality, creativity and service standards are measured on a global scale. Receiving a World Travel Awards through an industry-only voting system acknowledges that brands are peaking at their performance and are seen on an international level as market leaders in their respective field or destination.

Best DMC – Laos: 2019

Best DMC – Myanmar: 2019


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