New And Unique Experiences
New And Unique Experiences
New And Unique Experiences
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Fascinating cities packed with history and heritage, idyllic beaches, dramatic land and seascapes, world-class cuisine, abundant adventure pursuits and a rich diversity of flora and fauna – Vietnam has exceptional qualities for MICE events. The country’s rich history offers a wealth of experiences including eight UNESCO World Heritage Sites, ranging from 4th century temples to a 15th century trading port. This heritage can be utilised as a backdrop to an event, or for incentive activities. These qualities have driven the country’s growth as a major tourism destination and leisure infrastructure has been adapted to improve the capacity to deliver large-scale MICE events. While the major conurbations of Hanoi and Ho Chi Minh City have been the obvious corporate destinations, Da Nang, Hoi An and Nha Trang have advanced their ability to stage world class events through the development of exhibition facilities, improved hotel stock and improved transport links.

Vietnam’s charming blend of bustling cities and beautiful stunning beaches and landscapes, which has made it to travel magazine covers around the world, has elevated the country’s reputation as a diverse destination for thrill-seeking visitors. Blessed with good weather throughout the year and an ever-expanding improved infrastructure, this 2000+ kilometre-long country has made travel in the region even more pleasant and enjoyable.

Home to must-visit UNESCO World Heritage sites and a wide range of cruise options along the Mekong Delta that unravel rural life on the river, Vietnam is also a destination for adventure seekers. Add in a delectable selection of culinary options within easy reach everywhere in-country and the wide choice of comfortable hotels – from locally managed properties to internationally-acclaimed chains – Vietnam is a destination not only for tourists but an attractive one for events. Our Vietnam DMC can help create the perfect meeting and incentive. Despite the developments and modernity, Vietnam remains a country that thrives on maintaining its authenticity in its architecture, temples and other structures.

DMC Profile

Founded by Luzi Matzig, today’s Chairman and co-founded by Asian Trails’ CEO, Laurent Kuenzle, Asian Trails commenced its operations on 9 September 1999, a prestigious date according to the Buddhist calendar. From our humble beginnings, the vision of blazing new paths in travel has been one of the main cornerstones in our daily operations. 

Asian Trails management is headed up by Mr Luzi MatzigMr Laurent Kuenzle, CEO, and Mr Marcel Grifoll, CFO. 

Over the years, Asian Trails successfully maintained a business formula that can respond to the needs of our clientele using the best of local creative talent under the guidance of passionate, hands-on directors and managers. We believe that our entrepreneurial personnel are the heart of this tremendous success, the DNA of Asian Trails, since its inception.

With over 30 own-operated and managed sub branches in Asia’s main travel hubs, Asian Trails’ ever-expanding network guarantees a continuous level of customer service, wherever you are!

With our solid reputation for delivering exceeding expectations service levels in the ever-changing world of requirements, Asian Trails’ regional presence has been an advantage for handling complex proposals with a single point of contact. This success formula has fanned out to increasing demand for discerned program ideas, from the culinary to the cultural, outside the perfect execution of groups in one of its stand-alone, own-operated destinations.

For meetings and incentives, there is simply no better contact; our services include incentive travel products and a range of ideas including anything from the culinary to the cultural, and seamlessly intertwine this with the country’s values and beauty with (y)our customers’ wishes. 

To date, we have managed a client list that includes respected corporations from around the world. We pride ourselves on adding creative touches to our event management services that offer inspiration and long-term benefits to our customers.



Asian Trails is a fully-fledged member of PATA and proud Travelife Partner. In Thailand, Asian Trails is an IATA-licensed ticketing agency.


The TTG Travel Awards recognizes the best of Asia Pacific’s travel industry since 1989. Organized by one of the leading travel publications in East and South East Asia, the winners of this prestigious award have gained the trust and confidence from the travel industry in setting an example in exceeding expectations. Asian Trails is extremely proud to have won numerous awards in various categories throughout its existence.

Best Travel Agency – Thailand: 2002 | 2006 | 2014 | 2015 | 2016 | 2018

Best Travel Agency – Indo China: 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2017


One of the most trusted names in the regional travel industry, the Travel Weekly Awards winners are chosen by its readers. Cited as ‘The Travel Industry’s Trusted Voice’, the readers of the Travel Weekly are recognized names in the world of tourism and travel, alongside those wanting to stay abreast of the latest business-2-business developments in our thriving industry. From research to news that enriches, Asian Trails now is gazetted in their list of award recipients.

Best Travel Agency – Thailand: 2007 | 2008


Internationally seen as the Oscars of the tourism, aviation and hospitality industry, the annual World Travel Awards set the benchmark to which quality, creativity and service standards are measured on a global scale. Receiving a World Travel Awards through an industry-only voting system acknowledges that brands are peaking at their performance and are seen on an international level as market leaders in their respective field or destination.

Best DMC – Laos: 2019

Best DMC – Myanmar: 2019


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